In today’s Internet Marketing world, many affiliates have become both knowledgeable and comfortable with how to generate leads for their various offers for their opportunity. However, when it comes to converting those leads into sales….this is an area that many affiliates have a hard time with.
So I thought that would be a great topic to dive into today’s content where we’ll look at 5 ways to boost your lead to sales conversion rate.
1. Create A Bonus And Fill The Gap.
When you first choose an offer, opportunity or system that you want to promote and sell one of the first things you should do is analyze it and figure out what it is missing.
“Sell Them What They Want, Give Them What They Need” – Dan Kennedy
Where is the gap, the thing that your offer is missing and create a bonus offer that fills that gap. When creating your bonus offer, develop it around the idea of selling your prospects what they want, then giving them what they need. This is a concept made popular by direct response marketing genius Dan Kennedy. When you do this, your bonus offer will convert much better
So, for example, let’s say you are promoting a biz-opp/MLM or business-in-a-box / turnkey system type offer, where all the customers or members have to do is spend targeted traffic though the system and the system picks up from there and takes those leads and converts them into sales for them and ultimately into repeat buyers.
When creating your bonus offer, think about providing a push-button solution to your members that fills the gap, instead of providing additional training on how to get traffic, actually give them some free traffic. Instead of giving them training on generating leads, go ahead and give them some free leads.
With this process of selling them what they want, but giving them what they need, your sale conversions will be much higher.
2. Create Scarcity Around Your Bonus
Next you will want to create scarcity around your bonuses, by using a countdown timer on your bonus page. For example you may say, “in order to get to get XYZ bonus, you must sign up within the next 72 hours, before the countdown timer on this page expires. Once the countdown timer reaches zero, these bonuses will be going for good”.
One of the many tools available inside Clickfunnels is countdown timers, you can try it for free here
An important note about using scarcity, only use it if it’s genuine. What I mean is if you say you are taking the bonus away or only have so many copies to give away, etc then stick to what you say, have integrity. It is good for the marketplace and for your own reputation, in a world where customer are already highly skeptical, your reputation can often be the most powerful sales conversation method.
3. Create A Bridge Page
A Bridge Page is a simply page that simply has a video on it, introducing you and letting people know who you are. The Bridge Page, when setup and used correctly, is an excellent way to position you between the Capture page and Sales page of your offer.
Just one of its many values is that it lets people know that there is a real person behind your offer. Letting people see you and / or just hearing you briefly speak and introduce yourself, increases the likelihood that they will continue on to your Sales page and purchase your product or opportunity.
An even better way to increase lead conversions into sales is to tell people to call you, and then including your phone/skype number in your first e-mail follow-up. This is beneficial due to the simple fact that some people will need that level of one-to-one communication, and want to speak to a real person, before going ahead and making a buying decision.
Allowing this type of one-on-one connection with potential buyers, answering any questions they may have, positions yourself to make sales as fast as humanly possible.
One of the best tools to create bridge pages, landing pages, really any sales webpage then you should be using ClickFunnels, you get try it out fr free by clicking here
4. Leverage Social Proof – It Doesn’t Have To Be Yours
This is a huge one. The truth is that if you implemented this one strategy alone within your sales process, your conversion rates will be bumped up significantly… almost immediately.
Social proof is simply some level of results that you have generated. If you are just getting started and haven’t yet generated any significant results on your own yet, it is ok to find someone else who has generated results for the opportunity/offer you are promoting, and go ahead and use theirs. You can simply piggy-back off of their social proof.
Another option is to get an interview with someone who is crushing in your offer or opportunity. You can get a short 15-minute interview with them that outlines all of the various benefits of your opportunity. And instead of framing the interview as a type of training, focus on why the prospect should take action, and join the opportunity, the offer, or the system that you are promoting.
Conducting an interview with someone who is already achieved a level of success is a great way for you to provide immediate value to prospects, while you are working to achieve your own success.
5. Focus On Long-Term Follow-up
Finally, it is critical to realize the value of long-term, consistent follow-up with your audience. This is done by creating a variety of pieces of content (like this blog post), and then e-mailing that content out to your list on a daily basis. Also connect with your prospects on multiple mediums. So if you find that you have prospects on Facebook, then reach out and connect with them on Facebook. The same goes for Twitter, Youtube, and Google+, etc. You want to be seen in as many places as possible by your audience.
The more places you are seen by your customers in the marketplace, the more ways you find to creatively engage with your audience in the marketplace through social media outlets, blog posts, podcasts, and your list’s inbox, this clearly demonstrates that you are the leader and the authority within your marketplace. That you should be looked up to as the expert, and this both instills and reinforces the positive message that you are the person to purchase from, and to continue following and buying from on a long-term basis.
In conclusion, it’s always important to remember that in the long-term, people want to buy from people they Know, Like and Trust. so regardless of what is happening right now in your Internet Marketing business, always be working to create and build relationships for increased conversion down the road.
This can be particularly beneficial when you either have another affiliate offer to promote, or if you create your own offer in the future. If aren’t already using these 5 Ways To Boost Lead Sales Conversions yet in your current opportunity, begin implementing them as soon as humanly possible in order to maximize your lead to sales conversions and the building of life-long relations with your customers.
I hope you got value out of this post and found it helpful …If so, please leave a comment below or hit the share buttons, thanks 🙂
My goal is simple: To help you achieve personal freedom and financial prosperity using the power of affiliate marketing.
On this blog I share my experience, strategies and case studies of what is working and whats not. If you are serious about building an online business I also have dedicated coaches ready to help you with your online business. With the assistance of a personal 1 on 1 coach you will accurate your results be having someone help you understand all the training, stay focused on what works and ultimately help you achieve your goals faster. Click here to find out more